It costs four times as much to attract a new client than to retain an existing one. British industry loses billions of pounds a year by clients switching brands. The British, it is said, vote with their feet.

Do you care?

Is your company successful enough?

Clients like to be noticed. Clients like to feel that they matter to a company. They may not demonstrate it, but they like to feel that you care.

They show it by staying with you.

This is not a difficult concept.

Misseldine Ziga Ltd. has been created to work in partnership with companies in order to retain existing client relationships, and, by definition, to maintain existing revenues as a result.

Your strategy is to endear existing clients to your brand. To provide a source of marketing your mission statement. To recount your source of differentiation from your competitors. To win the hearts and minds of your clients.

To keep them.

There are many ways that you currently seek to achieve client loyalty.

Many of them are costly.

They don't need to be.

Misseldine Ziga Ltd. acts as an independent broker between you, the company, and the most appropriate publisher for you.

Custom publishing is a niche market which seeks to achieve a solution to your client retention needs. By producing a bespoke publication on behalf of your company, to and for your clients, these needs are met, and clients are more likely to stay loyal to your brand.

It is that simple.

Misseldine Ziga Ltd. will meet with you, discuss your aims and strategic direction. Look at your existing corporate literature to gain a feel for your brand marketing ethos. To broadly discuss new product launches and your positioning within the marketplace and your sector. Take a look at commemorative milestones and anniversaries.

See what you achieved.

See what you want to achieve.

Misseldine Ziga Ltd. does not try to be clever.

We do not try to be 'cool'. We simply do a good job.

We have a sense of humour, we talk in simple terms and we don't waste time.

If you really do subscribe to corporate jargon, red tape and lengthy meetings, don't call us. We're OK with that.

Misseldine Ziga Ltd. does not complicate the issue. We keep it simple because it is.

All you have to do is demonstrate an interest in retaining those clients that are providing your bread and butter revenue stream.

Why, there are further benefits to the cause, but do you really need another reason?