MZL second year in business 2003-2004
June 2004 saw the launch of our first contract. This was ground-breakingly in the diversity sector, on behalf of ZEE TV. ZEE reaches over 70% of the UK Asian market which represents £32billion pounds of disposable income. No (very few) UK FT-SE 100 companies were 'talking' to this audience as the mediums through which to do this were not felt to be 'quite comfortable' for one reason or another for most mainstream companies. We provided that conduit to market in the form of the UK's first 'Sky' magazine for the 'brown pound'.

What this essentially meant to ZEE was that we provided a catalogue of prominent blue-chip companies who had, by definition, 'bought' their brand and their audience. This paved the way to invite sponsors and advertisers to join ZEE in other activities such as the Asian Film Awards, the Bollywood 'Oscars'. This awards ceremony is broadcast to a worldwide audience of 250 million people. The magazine itself is read by over 1 million British Asians.